The 2019 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2019 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2019 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

More info

Subaru Loves the Earth

More info

Subaru Loves Learning

More info

Subaru Loves to Help

More info

Subaru Loves to Care

More info


Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

 Subaru Love Promise Heart

Love Promise Stories from Haddad Subaru

Subaru and Haddad Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Thanksgiving Angels in Pittsfield, MA  –  Jane P

Haddad Subaru just participated in their 3rd Thanksgiving Angels event held on November 19th. Several organizations join together and hand out full Thanksgiving meals to the less fortunate and in need. They even provide fresh vegetables and sides to make the meal complete. Our entire Sales team takes part in this, and this is our second year providing transportation for this important event. Our team gives patrons a ride home or brings them wherever they need to go with their Thanksgiving essentials. This year, as well as previous years, we have provided rides to hundreds of Thanksgiving Angels recipients. Here at Haddad Subaru, we look forward to these events that unite our local community and can't wait to help with this event next year! "The Thanksgiving Angels is a collaborative project of 18 faith-based and civic organizations in Berkshire County. Each year, we join together to soften the edges of poverty in our community by providing a frozen turkey along with all the fixings for a Thanksgiving meal to approximately 1,450 family units so that they can enjoy a Thanksgiving meal in their homes. Each participating organization is responsible for procuring a specific food item which includes stuffing, gravy, canned and fresh vegetables, breads, pies, butter, cheese, milk, and eggs. Moreover, the Berkshire County businesses and individuals contributed $39,000 to this effort. The Thanksgiving Angels organization purchases all the turkeys along with other items for distribution. The distribution is held on the Monday prior to the Thanksgiving holiday. An additional distribution day is held on Tuesday for clients with special needs. Local children from the middle and high schools also participate in this event. One of the major logistical issues in this effort is transportation. Once the recipients are laden down with all their groceries and their frozen turkeys, taking public transportation is very problematic. Thankfully, Haddad Subaru has graciously, for the past two years, provided six vans with drivers to transport these individuals to their homes for the seven hours that this event takes place. Their help is crucial and most appreciated." Janie Pellish, Member Thanksgiving Angels Steering Committee

Our Work with Berkshire Humane Society  –  John P

Haddad Subaru has been working with Berkshire Humane Society since 2011. Each week, we sponsor their Dog of the Week. If the DOTW gets adopted, we cover $50 of the adoption fee. This has helped many dogs get adopted because of the greater reach of potential adopters. Berkshire Humane has been chosen as our local "Share the Love" donation recipient three times over the years. The past six years, we have co-hosted a Subaru Outback raffle to benefit the shelter. Tickets are sold at local businesses throughout the community, in addition to our dealership and BHS. This past year, we helped them sell all 2,100 tickets, and this event has raised almost $400,000 since it started six years ago. Last year, Berkshire Humane Society received a donation of $23,180 for Haddad Subaru's Share the Love event. We love the partnership we have built in the community with this local shelter and look forward to continuing this relationship in the future. Haddad Subaru loves pets and being part of this community! I have included a note from Berkshire Humane Society's Marketing Communications Manager, Elizabeth Nelson, regarding Haddad Subaru's contributions. "Berkshire Humane Society (BHS) and Haddad Subaru began a successful partnership in 2011, beginning with Haddad Subaru’s sponsorship of a dog adoption each week. This ongoing effort helps market dogs to a broader network of people in the community. Numerous dogs have been adopted with the help of the dealership, and people always appreciate having $50 of their fee underwritten.Haddad Subaru has co-hosted an annual car raffle benefiting the shelter for the past six years. Both Haddad and BHS, along with the help of several other local businesses, sell up to 2,100 tickets for either a Subaru Outback or Forrester. One lucky winner is chosen to receive the car. This year, 908 people participated in the raffle, and all 2,100 tickets were sold. The shelter has grossed over $385,000 during this fundraiser over the past six years.BHS has also been chosen three times by Haddad Subaru to receive the “Share the Love” donation. These donations were over $74,000 – all of which was used to help homeless animals. Because BHS receive no state or local funding, and is entirely dependent on the support and generosity of its community, partnerships such as the one with Haddad are crucial. Without this support, Berkshire Humane Society would not be able to offer more than 19 programs and services that benefit people as well as animals. Since its inception in 1992, BHS has sheltered more than 50,000 pets – working with local organizations and businesses, like Haddad Subaru, have helped make that achievement possible."

Haddad Subaru & Egremont Elementary Love Learning!  –  Julie B

In the spirit of the season of giving, Subaru shared their LOVE with Egremont Elementary School in Pittsfield, MA as a part of their National Campaign entitled, “Subaru Loves Learning.” Our science specialist, Sandy Keene, entered Egremont in a drawing for $1500 worth of science books for our library. We were very excited to hear that we were chosen as the recipient for this generous donation. The students and staff were extremely happy to accept these books which support STEM (Science, Technology, Engineering and Mathematics) education in our school,” said Dean of Students, Julie Belli Nelson. The student response was overwhelming as they dove into the boxes of books. Nora said, “Books help us learn things that we don’t know.” Ryan added, "Thank you for your generous donation of these great books. I love your cars and my mom has one too!” Lexi ended with, “Thank you Subaru for choosing our school.” Principal Materas extends his gratitude for helping to build our school library of resources. THANK YOU SUBARU for supporting education!

Subaru and NWF Love the Earth!  –  Jenerva S

Attached are pictures of plants we just put in our sheet mulch butterfly garden. 16 out of the 18 plants have survived so far.

; ; )
; ;