The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Haddad Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Berkshire Humane Society
Reid Middle School, Morning Side School, Richmond School
Elizabeth Freeman Center, Hillcrest Educational Center
BHS Blood Drive
 Subaru Love Promise Heart

Love Promise Stories from Haddad Subaru

Subaru and Haddad Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Haddad Back Pack Drive Through  –  Chris K

During these unprecedented times, local business must support their community. Our children have a confusing and stressful school year upon them. We decided to make the start to their school year fun. Every community suffers from poverty in one way or another, Covid has only added to the economical stresses of our small town community. Haddad Subaru purchased 500 backpacks full of student's supplies for an inspirational school year. The backpacks come in many neat colors, the children really enjoyed picking them out. The drive through was setup at our dealership and allowed for families to safely pick their back packs from their vehicles. We were met with grateful parents, children, and care providers. The response from our community was amazing.

Lake Onota Preservation Association  –  Michael R

Haddad Subaru's President, George Haddad, serves on the board of the Lake Onota Preservation Association (LOPA). George advocates for the protection of the lake and supports their efforts at great lengths. The purpose of LOPA is to assist the City of Pittsfield on all matters regarding Lake Onota. This volunteer organization provides education and scientific study to help preserve one of the largest lakes in Pittsfield and Berkshire County.

Haddad Subaru Staff Walk A Mile In Her Shoes  –  Janis B

Haddad Subaru staff and their families participate in the Elizabeth Freeman Center’s Walk A Mile each year. Walk A Mile is an event that the Elizabeth Freeman Center puts on each year to raise awareness against domestic violence and sexual assault. The walk also serves as Elizabeth Freeman Center’s fundraiser. Haddad Subaru as a been underwriter for the last 3 years. “With Haddad’s support, I see where our true commitment and monetary dedication goes. The awareness displayed during the walk with my two little girls is what it’s all about for me. I want them and others to know what it’s all about to walk a mile in someone else's shoes. Those shoes may see all sorts of different adversities, but the support we show helps unify a common goal“ said Haddad Subaru General Manager, Chris Kramek. Team Haddad has over 60 employees walk each year. Our Director of Business Development, Shannon Davis, served on the Board of EFC and worked with them on community engagement and fundraising. The Elizabeth Freeman Center offers free and confidential counseling, shelter, legal advocacy, safety planning, teen dating violence prevention education, a 24/7 hotline.

Our Continued Partnership  –  John P

Haddad Subaru has been working with Berkshire Humane Society since 2011. Each week, we sponsor their Dog of the Week. If the DOTW gets adopted, we cover $50 of the adoption fee. This has helped many dogs get adopted because of the greater reach of potential adopters. Berkshire Humane has been chosen as our local "Share the Love" donation recipient three times over the years. The past seven years, we have co-hosted a Subaru Outback raffle to benefit the shelter. Tickets are sold at local businesses throughout the community, in addition to our dealership and BHS. We raised $2,193 for BHS this past June during the “Haddad Pet Game”, a social media campaign in which participants posted photos of their pets. Berkshire Humane Society has also been our Subaru Loves Pets partner the past few years. We are so passionate about the work that BHS does for the furry friends in our community and look forward to continuing to grow our relationship with such an important organization. "Haddad Subaru is a valued partner of Berkshire Humane Society, helping raise funding and awareness for homeless animals. For almost 10 years, they’ve sponsored a “dog of the week” in which they’ve underwritten $50 of the designated dog’s adoption fees. Many dogs have been adopted through this popular program. Haddad Subaru also co-hosts an annual raffle of a Subaru, which has become our biggest fund-raiser of the year, netting $35,000 – $40,000 after expenses. The shelter has grossed more than $450,000 with this fundraiser over the past seven years. BHS has also been chosen three times by Haddad Subaru to receive the “Share the Love” donation. These donations were more than $74,000 – all of which was used to help homeless animals.The funds raised from our collaboration with Haddad Subaru help provide basic necessities to homeless animals, such keeping them well-fed, healthy, and cool in the summer and warm in the winter. It also helps us help pet owners through our low-cost spay and neuter programs, pet food bank, and Safepet program for owners in crisis and family dog school. Children learn respect and compassion for all living creatures through our Humane Education program. Haddad Subaru has greatly increased awareness of all we do for people and homeless animals through their social media presence. Their efforts help us market shelter animals to a broader network and reach out to other potential donors. Without partners such as Haddad Subaru, Berkshire Humane Society could not provide valuable services to people and homeless animals because we receive no state or local funding, and are entirely dependent on the support and generosity of our community and partnerships. Since our inception in 1992, we’ve sheltered more than 50,000 pets. Working with local organizations and businesses like Haddad Subaru has made that achievement possible!" -Catherine Hibbard, Marketing Communications Manager, Berkshire Humane Society

Haddad Subaru and Hillcrest Ed. Partnership  –  Peter L

Hillcrest Educational Centers is honored to have been selected for a second year to be Haddad Subaru’s hometown charity for the 2019 Share the Love event. In 2018, Subaru donated $26,880 to Hillcrest, which supported our students by providing additional sensory furniture such as bean bag chairs, a school store where students learn important vocational skills, materials for after school activities such as photography club, and additional equipment to enhance their overall experience at Hillcrest. The generosity of Haddad and its loyal customers supports Hillcrest’s 160 students as they get the specialized and individualized treatment they need. Some students are working through traumatic pasts and learning how to cope moving forward. Others, like the kids in our autism program, are developing skills that will help them live successfully in their home communities. Knowing there is a wider community rooting for them is encouragement for staff and students alike to keep making progress. Thank you to Haddad Subaru and Berkshire County residents. Your support means the world to Hillcrest.

Thanksgiving Angels in Pittsfield, MA  –  Jane P

Haddad Subaru just participated in their 3rd Thanksgiving Angels event held on November 19th. Several organizations join together and hand out full Thanksgiving meals to the less fortunate and in need. They even provide fresh vegetables and sides to make the meal complete. Our entire Sales team takes part in this, and this is our second year providing transportation for this important event. Our team gives patrons a ride home or brings them wherever they need to go with their Thanksgiving essentials. This year, as well as previous years, we have provided rides to hundreds of Thanksgiving Angels recipients. Here at Haddad Subaru, we look forward to these events that unite our local community and can't wait to help with this event next year! "The Thanksgiving Angels is a collaborative project of 18 faith-based and civic organizations in Berkshire County. Each year, we join together to soften the edges of poverty in our community by providing a frozen turkey along with all the fixings for a Thanksgiving meal to approximately 1,450 family units so that they can enjoy a Thanksgiving meal in their homes. Each participating organization is responsible for procuring a specific food item which includes stuffing, gravy, canned and fresh vegetables, breads, pies, butter, cheese, milk, and eggs. Moreover, the Berkshire County businesses and individuals contributed $39,000 to this effort. The Thanksgiving Angels organization purchases all the turkeys along with other items for distribution. The distribution is held on the Monday prior to the Thanksgiving holiday. An additional distribution day is held on Tuesday for clients with special needs. Local children from the middle and high schools also participate in this event. One of the major logistical issues in this effort is transportation. Once the recipients are laden down with all their groceries and their frozen turkeys, taking public transportation is very problematic. Thankfully, Haddad Subaru has graciously, for the past two years, provided six vans with drivers to transport these individuals to their homes for the seven hours that this event takes place. Their help is crucial and most appreciated." Janie Pellish, Member Thanksgiving Angels Steering Committee

Our Work with Berkshire Humane Society  –  John P

Haddad Subaru has been working with Berkshire Humane Society since 2011. Each week, we sponsor their Dog of the Week. If the DOTW gets adopted, we cover $50 of the adoption fee. This has helped many dogs get adopted because of the greater reach of potential adopters. Berkshire Humane has been chosen as our local "Share the Love" donation recipient three times over the years. The past six years, we have co-hosted a Subaru Outback raffle to benefit the shelter. Tickets are sold at local businesses throughout the community, in addition to our dealership and BHS. This past year, we helped them sell all 2,100 tickets, and this event has raised almost $400,000 since it started six years ago. Last year, Berkshire Humane Society received a donation of $23,180 for Haddad Subaru's Share the Love event. We love the partnership we have built in the community with this local shelter and look forward to continuing this relationship in the future. Haddad Subaru loves pets and being part of this community! I have included a note from Berkshire Humane Society's Marketing Communications Manager, Elizabeth Nelson, regarding Haddad Subaru's contributions. "Berkshire Humane Society (BHS) and Haddad Subaru began a successful partnership in 2011, beginning with Haddad Subaru’s sponsorship of a dog adoption each week. This ongoing effort helps market dogs to a broader network of people in the community. Numerous dogs have been adopted with the help of the dealership, and people always appreciate having $50 of their fee underwritten.Haddad Subaru has co-hosted an annual car raffle benefiting the shelter for the past six years. Both Haddad and BHS, along with the help of several other local businesses, sell up to 2,100 tickets for either a Subaru Outback or Forrester. One lucky winner is chosen to receive the car. This year, 908 people participated in the raffle, and all 2,100 tickets were sold. The shelter has grossed over $385,000 during this fundraiser over the past six years.BHS has also been chosen three times by Haddad Subaru to receive the “Share the Love” donation. These donations were over $74,000 – all of which was used to help homeless animals. Because BHS receive no state or local funding, and is entirely dependent on the support and generosity of its community, partnerships such as the one with Haddad are crucial. Without this support, Berkshire Humane Society would not be able to offer more than 19 programs and services that benefit people as well as animals. Since its inception in 1992, BHS has sheltered more than 50,000 pets – working with local organizations and businesses, like Haddad Subaru, have helped make that achievement possible."

Haddad Subaru & Egremont Elementary Love Learning!  –  Julie B

In the spirit of the season of giving, Subaru shared their LOVE with Egremont Elementary School in Pittsfield, MA as a part of their National Campaign entitled, “Subaru Loves Learning.” Our science specialist, Sandy Keene, entered Egremont in a drawing for $1500 worth of science books for our library. We were very excited to hear that we were chosen as the recipient for this generous donation. The students and staff were extremely happy to accept these books which support STEM (Science, Technology, Engineering and Mathematics) education in our school,” said Dean of Students, Julie Belli Nelson. The student response was overwhelming as they dove into the boxes of books. Nora said, “Books help us learn things that we don’t know.” Ryan added, "Thank you for your generous donation of these great books. I love your cars and my mom has one too!” Lexi ended with, “Thank you Subaru for choosing our school.” Principal Materas extends his gratitude for helping to build our school library of resources. THANK YOU SUBARU for supporting education!

Subaru and NWF Love the Earth!  –  Jenerva S

Attached are pictures of plants we just put in our sheet mulch butterfly garden. 16 out of the 18 plants have survived so far.