Haddad Subaru is honored to be recognized for our commitment to the community in 2025.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
What is the Subaru Love Promise Community Commitment?
At Haddad Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Haddad Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Berkshire Humane Society
Reid Middle School, Morning Side School, Richmond School
Elizabeth Freeman Center, Hillcrest Educational Center, Strong Little Souls Childrens Cancer Awareness, Thanksgiving Angels Food Pantry
BHS Blood Drive
Love Promise Stories from Haddad Subaru
Subaru and Haddad Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Strong Little Souls Golf Tournament - justin c
On a beautiful day at Wyndhurst Golf Course, members of the community came together for a cause much bigger than the game of golf. The first-ever Strong Little Souls Golf Tournament, proudly sponsored by Haddad Auto Group, brought golfers, families, volunteers, and local supporters together in honor of children and families whose lives have been impacted by pediatric cancer. Throughout the course, signs honored individual children—those who have been forever affected by pediatric cancer, those currently battling the disease, and those who have become survivors. Each name served as a meaningful reminder of why everyone had gathered and of the families at the heart of Strong Little Souls' mission. The tournament featured hole-in-one challenges, silent auctions, and "Put & Pour" activities, with proceeds benefiting Strong Little Souls. But beyond the fundraising, the day created an opportunity for people throughout the community to come together, connect, and show their support for families facing one of life's most difficult challenges. Following the tournament, a family-friendly cookout was opened to the public, bringing together families, golfers, volunteers, and community supporters for an afternoon of food, fellowship, and gratitude. What began as a day on the golf course became something much more meaningful—a celebration of community and the people who continue to show up for one another. By the conclusion of the tournament, more than $40,000 had been raised for Strong Little Souls, including a $10,000 contribution from Haddad Auto Group. While the fundraising total was something to celebrate, the true impact of the day went beyond the dollars raised. It was found in the families who felt supported, the children whose stories were honored, and the reminder that they are surrounded by a community that cares. For Haddad Auto Group, supporting Strong Little Souls is not simply about writing a check. It is about showing up, lending a hand, giving our time, and using the resources we have to make a meaningful difference. Pediatric cancer affects an entire family, and while a single event cannot erase the challenges they face, it can create moments of happiness, connection, and hope. It can give families an opportunity to step away from the difficult moments and simply enjoy being together. Most importantly, it can remind them that they are not alone. That is what the Love Promise means to us. It means being there for our community when we are needed most. It means turning compassion into action and creating opportunities to make a difference in the lives of others. Haddad Auto Group is honored to stand alongside Strong Little Souls and the incredible families they serve. We are grateful for every golfer, volunteer, sponsor, donor, and community member who helped make this first tournament possible. Together, we raised more than funds. We honored the children at the heart of this mission, brought families and community members together, and created memories that will last a lifetime. For Haddad Auto Group, that is what community—and the Subaru Love Promise—is all about.
Family Fun Day - justin c
The fourth annual Strong Little Souls Family Funday brought more than 30 families affected by pediatric cancer together for a day filled with laughter, connection, and memories that will last long after the day was over. Held at Cottage Farm of the Berkshires, generously owned by George and Sheri Haddad, the event was a celebration of family, resilience, and the simple joy of being together. For Haddad Subaru, Family Funday represents so much more than a single day of activities. It is a reflection of what it means to be part of a community and to stand beside families who have experienced challenges no child or parent should ever have to face. Over the years, Haddad Subaru and the Haddad family have developed a deeply meaningful relationship with Strong Little Souls, and supporting their mission has become something that is truly close to our hearts. Through the Subaru Share the Love Event, Haddad Subaru was honored to present Strong Little Souls with an $11,500 donation this year. While the financial support is important, our involvement goes far beyond a check. George Haddad and the entire Haddad Subaru team contributed countless volunteer hours, resources, and hands-on support to help bring this special day to life. Even with a mix of rain and sunshine, our team remained committed to making sure every family felt welcomed, supported, and celebrated. Haddad Subaru staff members were throughout the property working alongside volunteers, helping create an experience where children could forget, even for a little while, about hospital visits, treatments, appointments, and the difficult realities their families have faced. Everywhere you looked, there was something designed to bring a smile to a child's face. Tables were filled with glitter tattoos, tie-dye shirts, and balloon animals. Children ran through bouncy houses, played in the water, and jumped into the ever-popular foam pit. Boat rides, ice cream, and plush toys added even more excitement to a day that was already filled with joy. But perhaps the most meaningful part of Family Funday could not be found in any activity or attraction. It was in the moments between them—the laughter of a child, a parent watching their family enjoy a carefree afternoon, siblings playing together, and families creating memories they could carry with them. For families affected by pediatric cancer, those moments matter. Family Funday gives these families the opportunity to step away from the uncertainty and challenges of cancer and simply be a family. It creates a space where children can run, laugh, play, and feel like children. It gives parents the chance to pause, breathe, and enjoy seeing their child smile. And it reminds every family that they are not alone. That is what the Subaru Love Promise means to Haddad Subaru. It is showing up when our community needs us. It is giving more than financial support—it is giving our time, our hearts, and our presence. It is helping create moments of happiness during difficult seasons and making sure families know that their community is standing beside them. We are incredibly grateful to Strong Little Souls for allowing Haddad Subaru to be part of their mission and honored to continue growing this relationship year after year. To us, this is what loving our community looks like: coming together, giving back, and creating a little more joy for the families who need it most.
How George saved summer. - justin c
For years, the City of Pittsfield has celebrated America's Independence with an annual fireworks display, bringing families, friends, and neighbors together to honor our nation's history and create lasting memories. As the United States prepared to celebrate its 250th anniversary, the City faced an unexpected challenge. Despite its commitment to continuing this cherished tradition, officials were unable to secure a vendor to provide and coordinate the fireworks display. When George Haddad President of Haddad Subaru learned of the situation, he stepped forward to help. Working alongside the City of Pittsfield and Pittsfield Cooperative Bank, George was able to secure a fund and secure a vendor to ensure the celebration could move forward, preserving a tradition that means so much to the community. Thanks to his generosity and commitment, the City proudly announced that the 250th Anniversary fireworks celebration would take place at Wahconah Park - The community rejoiced as this time honored tradition would be able to continue. Families gathered to enjoy an evening of patriotism, community, and celebration as the night sky was illuminated with a spectacular display. Mayor Peter Marchetti recognized those who made the event possible, stating: "I am grateful for Pittsfield Cooperative Bank and George Haddad, who have offered their support to allow this beloved community tradition to return." He continued: "This announcement is the perfect example of how this community comes together to create possibilities." George's willingness to step in ensured that a beloved Pittsfield tradition continued for another generation. His actions served as a reminder that true community leadership is often found in preserving the moments that bring people together. Thank you, George, for recognizing that the memories created in moments like these last a lifetime. Your generosity helped ensure that Pittsfield's summer celebration—and the spirit of our community—continued to shine
The noticed my shirt and it changed everything - justin c
"They Noticed My Shirt — And It Changed Everything" Buying a new car isn't usually something I look forward to. But my recent purchase of a Subaru Crosstrek was different — it was genuinely enjoyable, free of any pressure or hassle. Abby, Justin, and Chris took real care to get me into the car I wanted, at a price that felt fair. But that's not even the part of the story that stays with me most. When the Haddad team noticed the "Team Baldwin" shirt I was wearing, they gently asked what it meant — I'm a breast cancer survivor - and that question opened the door to something I hold very close to my heart. In 2011, I was diagnosed with breast cancer. In the months that followed, I found a way to turn something painful into something purposeful: I began running, and raising funds, for the Carol M. Baldwin Breast Cancer Research Fund at Stony Brook Hospital on Long Island. It's a nonprofit dedicated to supporting research in the fight against this disease. After running my first marathon for the cause, I was asked to help manage the charity's marathon teams. I couldn't say no. I've been doing it ever since. Together, we've raised nearly two million dollars, with runners now representing us in some of the world's biggest marathons — New York City, Berlin, Tokyo, Sydney, Cape Town, and soon, Shanghai. No one asks for a diagnosis like mine. And yet, in so many unexpected ways, it changed my life for the better. Team Baldwin keeps growing, one runner and one 26.2-mile race at a time, for the 1 in 8 women who will face this same diagnosis. The story doesn't end there. As I got ready to drive away in my new car, the Haddad team surprised me with a $1,000 donation to the foundation. I was overwhelmed — who does something like that? I felt so deeply seen, and so grateful, in that moment. It felt especially fitting to learn that Haddad is closing out its Subaru Loves to Care campaign — a program dedicated to supporting people being treated for cancer. In many ways, that's exactly what happened to me that day: a team that could have simply sold me a car chose instead to see me, ask about my shirt, and show up for a cause that matters deeply to me and so many others. I'm thankful to have Haddad woven into this story now, too. From the bottom of my heart — thank you.
Haddad Springside Clean Up - Mercedes H
Some promises aren't made with words—they're made with action. For more than eight months, the beloved "Angry Neighbor" Trail in Springside Park remained closed after fallen trees left it unsafe and impassable. A trail that had long been a favorite for hikers, runners, mountain bikers, and families was left quiet, overgrown, and missed by the community. This past Sunday, the Haddad Subaru team came together with one goal: bring it back. Armed with gloves, tools, and plenty of determination, our volunteers spent the day clearing fallen trees, removing brush and debris, and restoring the trail so it could once again welcome everyone who loves the outdoors. Thanks to their dedication, the "Angry Neighbor" Trail is officially reopened. This project is a reflection of our commitment to caring for the places and people that make our community special. Supporting our neighbors goes beyond the showroom. It means protecting local parks, preserving the natural spaces we all enjoy, and lending a helping hand whenever we can. Today, the trail is once again ready for early morning runs, peaceful walks, scenic bike rides, and new adventures. We couldn't be more grateful to everyone who volunteered their time and energy to help make it happen. If you're visiting Springside Park, take a walk, a ride, or a run along the newly restored "Angry Neighbor" Trail. We hope every step reminds you of what a community can accomplish when people come together to care for the places they love
A September to Remember at Haddad Subaru - Mercedes H
September is a month that holds a special place in the hearts of everyone at Haddad Subaru. It’s not only Cancer Awareness Month, but also a time when we come together to support an incredible local charity that’s very close to our hearts: Strong Little Souls. Throughout the month, $25 from every vehicle purchase was set aside to be donated to this amazing organization. By the end of September, our team proudly raised $2,500. But the generosity didn’t stop there, Dan Proskin, President of BBE Office Interiors, generously matched our donation, bringing the total to an incredible $5,000. This year, Strong Little Souls chose to honor a remarkable young man named Alex and his family with the donation. Back in late 2019, Alex was diagnosed with an extremely rare form of thyroid cancer called Hurthle Cell Carcinoma. At just 12 years old, he became the youngest known person ever diagnosed with this type of cancer. Alex endured two major surgeries to remove both sides of his thyroid, along with countless hospital stays and procedures. Today, we are overjoyed to share that Alex is in remission. Now 17 years old and a senior at Taconic High School, Alex is exploring his college options and looking forward to the next exciting chapter of his life. Recently, however, Alex and his family faced another unexpected challenge — their vehicle suddenly stopped working, and the repairs were more expensive than replacing it. Reliable transportation was essential for Alex’s regular medical appointments in Boston, and his mom even had to rent a car just to get him there. When Haddad Subaru heard their story, we knew we had to help. We proudly donated the $5,000 raised to help the family secure a dependable vehicle — and thanks to the kindness of our community, an additional $1,700 was donated after their story was shared. For us, September isn’t just a month, it’s a reminder of the power of compassion, community, and hope. At Haddad Subaru, we’re honored to stand beside Strong Little Souls and families like Alex’s who embody incredible courage and strength. To Alex and your family, we hope you enjoy your new set of wheels. Congratulations on your upcoming graduation and your remission. You truly are a strong little soul, and we are so proud to be part of your journey.
Haddad Subaru’s Family Fun Day: Giving Back to Strong Little Souls - Mercedes H
For the past three years, Haddad Subaru has been proud to support Strong Little Souls, a charity dedicated to helping pediatric cancer patients and their families. Each year, we host a Family Fun Day to give these incredible children and their loved ones a chance to relax, laugh, and create joyful memories together. This day means so much to us, it's our way of giving back to families who face unimaginable challenges with courage and grace. Our team came together once again to make it all happen, with volunteers from every department lending a hand. Company President George Haddad and Sheri Haddad helped coordinate every detail, from the beautiful venue and delicious food to the always-popular pontoon boat rides. This year, 26 families affected by pediatric cancer joined us, more than 85 people in total. Our volunteers worked hard to make sure every guest felt comfortable and cared for throughout the day. Across the venue, activity tables were set up with crafts, games, and plenty of tasty treats. At the tie-dye station, kids and volunteers teamed up to design colorful, one-of-a-kind shirts. The rock painting table buzzed with creativity and laughter as the children swapped paint colors, shared ideas, and even gifted some of their artwork to volunteers. When it was time to eat, everyone gathered to enjoy an incredible spread provided by The Roasted Garlic, Zucchini’s, and Mario’s. Refreshing drinks and creative mocktails were served by Higher Bar, and dessert came courtesy of Krispy Cones, because what’s a summer day without ice cream? Entertainment was everywhere! BTC Entertainment brought glitter tattoos, Bowey the Clown wowed the crowd with balloon creations and magic tricks, and Carr Hardware added extra excitement with a bouncy house. The fun continued as RSI kept the music going and filled the air with bubbles from their foam machine—one of the biggest hits of the day. Plushy Pals also joined in, helping kids make their own stuffed animals to take home as keepsakes. Autumn Phoenix Photography was there to capture all the heartfelt moments—the smiles, the laughter, and the joy that filled the day. By the end of the event, Haddad Subaru raised $10,750 for Strong Little Souls. But beyond the number, what truly mattered was the happiness and connection shared by everyone there. It was a day filled with laughter, love, and community, a reminder of how powerful kindness can be. Watching our staff bond with these brave children, sharing smiles and stories, left us all inspired to continue giving back.
SUBARU LOVES TO CARE WITH THE LEUKEMIA & LYMPHOMA SOCIETY - Terry B
Since 2016, Subaru and The Leukemia & Lymphoma Society® (LLS) have partnered through the Subaru Loves to Care program to deliver comfort to patients battling blood cancer. This year Haddad Subaru of St. Albans continued that tradition by delivering 80 blankets and messages of hope to Northwestern Medical Center. These meaningful gifts help provide warmth and encouragement to patients during treatment, and serve as a reminder that they are supported by a caring community. LLS is proud to partner with Haddad Subaru of St. Albans and grateful for their continued commitment to making a difference in the lives of blood cancer patients.
THANK YOU FROM LLS, HADDAD SUBARU! - Tasha M
For the past 10 years, Subaru of America and its retailers have partnered with The Leukemia & Lymphoma Society (LLS) through the Subaru Loves to Care initiative. The partnership has involved delivering blankets and messages of hope to cancer patients across the country. On June 17th, Haddad Subaru personally delivered these items to patients. These blankets and messages of hope provide warmth and comfort to cancer patients during treatment. The love and support shared through this cherished partnership means a lot to everyone involved! Thank you for supporting LLS’s mission to create a world without blood cancer and improve the quality of life for patients and their families.
Haddad Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Pittsfield, this is a harsh reality. Helping others strengthens communities, which is why Haddad Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Haddad Subaru have helped nearly 900,000 children and adults in urgent need. On 01/16/2025, Haddad Subaru donated 120 shoes/socks to Christian Center Pittsfield. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
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