The 2022 Subaru Love Promise Community Commitment Award

The 2022 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

SUBARU_LOVE_PROMISE_HEART

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Haddad Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Berkshire Humane Society

Reid Middle School, Morning Side School, Richmond School

Elizabeth Freeman Center, Hillcrest Educational Center

BHS Blood Drive

Did Haddad Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Haddad Subaru

Subaru and Haddad Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Haddad Subaru Helps Thanksgiving Angels Distribute Holiday Meals - Chris K

On November 21, 2022 Haddad Subaru team joined the Thanksgiving Angels to help distribute Turkeys and the fixings to Berkshire County families in need. This the Haddad Subaru team’s seventh year participating. Each year the Thanksgiving Angels provide quality Thanksgiving meals to hundreds of families throughout the county. Haddad Subaru is honored to play a small role in helping with such an incredible act of kindness. Employees from every department in Haddad Subaru including Sales, Parts and Service helped bag items, load cars and disperse turkeys, vegetables, stuffing, cranberry sauce, and home-baked goods. This year meals were distributed to over 1,800 Berkshire County households. The congregation ran out of turkeys this year, Chris and the team went and bought 100 turkeys to supplement the shortage! General Manager Chris Kramek says “ This year, food Insecurity has become an even bigger issue in our community. It is important that the Thanksgiving Angels and the Haddad Subaru team to have a direct effect on helping those in need have food on the table this holiday season.”

Thanksgiving Angels
Haddad Subaru Helps Thanksgiving Angels Distribute Holiday Meals

Haddad Subaru Hosts Festivities to Benefit Homeless Animals - Catherine H

On October 29th, Haddad Subaru in Pittsfield, Massachusetts hosted festivities ending in a drawing for a 2023 Subaru, raffled off by Berkshire Humane Society. After expenses, the raffle raised more than $35,000 for homeless animals and pet lovers in and around Berkshire County, Massachusetts. Thanks to a Subaru Loves Pets grant, Berkshire Humane Society ran a free rabies vaccine and microchip clinic at Haddad Subaru the morning of the drawing. Forty dogs and cats were vaccinated by Pittsfield Veterinary Hospital veterinarian Dr. Charlotte Barkley and 48 were microchipped. At 11 am, local radio station Live 95.9 began broadcasting live from Haddad Subaru to generate last-minute interest in the raffle. Local vendors Fat Frog’s Food Truck, Higher Bar drink catering truck and a bouncy house donated by Carr Hardware were on site for fun for all. The winner of the raffle, Barry Collins of Lanesboro, wasn’t present for the drawing, but headed on down to Haddad Subaru as soon as he heard the good news and chose a new Outback. Three people attending the drawing who were unlucky in winning a new Subaru, but were lucky in winning door prizes donated by Haddad Subaru worth more than $1,100. “This is the 10th year Haddad Subaru has partnered with us on a car raffle,” said John Perreault, Executive Director of Berkshire Humane Society. “It’s our biggest fundraiser of the year and we are so grateful to Haddad Subaru for their commitment to helping us help others. Local nonprofits like us would not be able to do the work we do without local businesses like Haddad Subaru.” Other local business selling raffle tickets included the Shop at Only in My Dreams Events, Bartlett’s Apple Orchard, Chez Pet, Nature’s Closet and Baker’s Golf Center, where the winning ticket was sold for the second year in a row. The drawing came near the end of a month-long adoption promotion funded by Subaru Loves Pets. The adoption fee of each animal adopted in October was reduced by $50, resulting in 93 animals finding homes. One of those animals was McNubbin, now Abby. The little 8-year-old Shih Tzu was featured on October 22nd, Subaru’s National Make a Dog’s Day. She had been found with a badly disfigured or injured hind leg, which had to be amputated. Ida, a lover of small dogs who had lost an Abby look-alike, instantly fell in love with her. “I love her to pieces,” she said. Thanks to the generosity of all who support Berkshire Humane Society, including Haddad Subaru and Subaru Loves Pets, Abby is now with her forever family.

Berkshire Humane Society
Haddad Subaru Hosts Festivities to Benefit Homeless Animals

Haddad Subaru partners with the Berkshire Half Marathon to benefit the Ashuillitocook Rail Trail - Shannon D

Haddad Subaru was a sponsor for the Berkshire Half Marathon. In addition to the partnership Haddad Subaru employees volunteered along the race course handing out water and working at various race check points. All runners who completed the race were entered to win a brand new 2023 Subaru. Proceeds from the race went to the Ashuwillitocook Rail Trail. The Ashuwillticook Rail Trail is an old railroad track converted into a 10-foot wide paved trail. The trail runs through the towns of Cheshire, Lanesborough and Adams and Pittsfield, Massachusetts. The Cheshire Reservoir, and the Hoosic River offer outstanding views of the scenery and wildlife. The rail trail serves as a great recreational area for people to enjoy the Berkshires. Haddad Subaru partnered with this race in support of #subarulovesearth. Sales Manager Ben Pigott said "This race is so important to the community both for the runners and for the support of the rail trail which so many people benefit from."

Berkshire Running Center
Haddad Subaru partners with the Berkshire Half Marathon to benefit the Ashuillitocook Rail Trail

Haddad Subaru Team Rises Together for Safety and Justice - Shannon D

Haddad Subaru was a sponsor of the Elizabeth Freeman Centers Rise Together for Safety and Justice walk. Members of the Haddad Subaru team walked to help raise awareness for the Elizabeth Freeman Center and to call to end Domestic, Sexual and dating Violence. The Rise Together Walk is the Elizabeth Freemans Center’s largest fundraising event in the year. Every hour of every day, Elizabeth Freeman Center provides life-saving, life-renewing help to survivors of domestic and sexual violence and their families. They reach over 3,000 people from almost every city, town, and hamlet in Berkshire County. Haddad Subaru contributed $1500 toward the Rise Together Campaign through their sponsorship.

Haddad Subaru Team Rises Together for Safety and Justice

Haddad Subaru Choose Your Subaru Raffle Raises $72,000 for Berkshire Humane Society - Shannon D

Haddad Subaru hosted a dual event in partnership with the Berkshire Humane Society on October29th. In the morning Haddad Subaru held a clinic for free Rabies vaccines and microchips. Dr. Charlotte Barkley of Pittsfield Veterinary Hospital administered approximately 50 vaccines and 50 Microchips to cats and dogs. The funding for this clinic was provided by Subaru Loves Pets specific grant. John Perrault of the Berkshire Humane Society and Chris Kramek, General Manager of Haddad Subaru pulled the winner of the “Choose Your Subaru Raffle” Barry Collins of Lanesboro was the winner of a 2023 Subaru. Other prizes given away include a remote start from Haddad Subaru and a Yeti Cooler Package. Haddad Subaru helps promote the event and sells tickets for annual raffle. General Manager Chris Kramek helps facilitate the event with the Berkshire Humane Society. Ticket sales from the event raised $72,000. The proceeds from the event go to helping the Berkshire Humane Society care for homeless animals. The event is the largest single contribution to the BHS each year. “This is our 10th year partnering with the Berkshire Humane Society for the Subaru raffle. It was important to us to make the event bigger and better than ever. The work the Berkshire Humane Society is second to none, and we are happy to continue to support their efforts in helping homeless animals.” -Chris Kramek GM of Haddad Subaru. Haddad Subaru also used the event to help raise awareness of the Berkshire Humane Society, inviting the community to come spend the day and learn about the organization. They had local vendors from the Berkshire community join into make it a great day for all. Higher Bar a new mocktail and cocktail truck was on site providing free craft mocktails. Fat Frogs food truck served up their popular eats and Bartlett’s Orchard provided cider and donuts. Slater and Marjo from Live 95.9 did a live broadcast.

Berkshire Humane Society
Haddad Subaru Choose Your Subaru Raffle Raises $72,000 for Berkshire Humane Society

Haddad Subaru Donates Equipment for Hands on Technician Training at Local Vocational High School - Shannon D

Haddad Subaru donated an engine and transmission to McCann Tech High School Automotive Vocational program. These two key contributions will help future technicians with hands on experience. The McCann Auto program is run by two ASE Master Certified Instructors and has successfully placed graduates at shops around Berkshire County. The donation of this important equipment is valued at $6,500. Haddad Subaru is so happy to help our educators and kids in so many facets especially the extremely important trades!

McCann Tech
Haddad Subaru Donates Equipment for Hands on Technician Training at Local Vocational High School

Haddad Subaru Particpates in Thanksgiving Angels - Jane P

On November 22, 2021 Haddad Subaru team joined the Thanksgiving Angels to help distribute Turkeys and the fixings to Berkshire County families in need. Each year the Thanksgiving Angels provide quality Thanksgiving meals to 100s of families throughout the county. Haddad Subaru is honored to play a small role in helping with such an incredible act of kindness. This year they were able to help feed approximately 1,600 families a Thanksgiving meal. Members of every department in Haddad Subaru including Sales, Parts and Service helped bag items, load cars and disperse turkeys, vegetables, stuffing, cranberry sauce and home-baked goods. This is the 6th year that Haddad Subaru has participated in distributing and delivering Thanksgiving meals to those in need in Berkshire County. General Manager Chris Kramek says ““This is one of the few charitable events we can physically get involved, and directly see the results of our efforts. I also enjoy our staff’s participation, the call to action was unmatched.”

South Congreational Church
Haddad Subaru Particpates in Thanksgiving Angels

Jojo Rolls Home! - Catherine H

Jojo, a cute, tan chihuahua mix puppy and her two brothers arrived at Berkshire Humane Society in June. The four-month-old pup did not have full control of her back legs and got around by dragging them behind her. She had luxating patellas, or bad kneecaps. One of her brothers had the same condition, but he could walk. Kayla, a friend of Berkshire Humane Society, was drawn to Jojo and was interested in adopting her. “I have a genetic joint disorder, so I really understand what she and her brother deal with,” said Kayla. “[I] felt a special connection.” At the time, Jojo hadn’t been examined by veterinarian specialists, so it was possible that she would need surgery. With two other dogs already in her family, Kayla “wasn’t 100 percent sure” she could provide the best place for surgical recovery. She adopted Jojo’s bad-kneed brother instead, naming him Wren. Luxating patellas is a common birth defect of small dog breeds. Wren’s condition was not debilitating, but Jojo’s was grade 4, the worst it could be, and a specialist thought she might also have some neurological damage. As it turned out, veterinarians thought surgery would not help, so the best bet was to get Jojo a set of wheels. Aside from lack of full functionality of her hind legs, Jojo was otherwise healthy. When volunteer Debbie saw Jojo’s remaining brother playing roughly with her and “taking her down”, she thought, “I can’t leave you here like that.” Debbie and fellow volunteer Pete took Jojo out of the shelter and to their home to foster her while she waited for her cart. Jojo thrived under Debbie and Pete’s care, becoming house-trained, riding in a baby buggy, going on hikes in Pete’s backpack and snuggling with Dboy, Debbie and Pete’s cat, who was bigger than little Jojo. Finally, the day came to go to Eddie’s Wheels for Pets in Shelbourne Falls, Massachusetts. Leslie of Eddie’s Wheels had seen a video of Jojo and said, “Jojo is adorable. I see a lot of rehab potential.” “It was an incredible experience,” said Pete when Jojo got her doggy wheelchair. “There were other dogs running around with their wheels and Jojo was running around with them. It was amazing.” “We couldn’t believe how fast she was,” said Debbie. “She took to [the wheels] right away.” Two days after becoming mobile, Jojo rolled into the showroom at Haddad Subaru, a longtime supporter of Berkshire Humane Society. For Subaru’s October 22, National Make a Dog’s Day, Haddad Subaru announced they would cover the cost of Jojo’s wheels. When a video of Jojo at Haddad Subaru ran on Berkshire Humane Society’s page, Kayla watched. She heard Executive Director John Perreault say we were looking for a good home for Jojo. Kayla approached Berkshire Humane Society Kennel Supervisor Stacey to see if she would make a good candidate. The answer was a resounding, “Yes!” But it wasn’t just up to the humans to decide. Wren and Kayla’s other dogs, Ruddy Duck and Bandit, needed to agree as well. At a meet and greet all went well. Jojo played with Wren and seemed especially smitten with Ruddy Duck. “She loves him and will chase him around and give him kisses,” Kayla reported the day she finalized Jojo’s adoption. “Even with her issues and health, Jojo is just a normal dog and wants to play,” said Kayla. This is something foster parents Debbie and Pete realized when they agreed to foster, but not adopt Jojo. “I think she would do better in another household, maybe one with another dog,” said Debbie. “They deserve a lot of credit,” Kayla said of Debbie and Pete. And so does everyone involved in giving this sweet and sassy girl the best start to what we hope for all of our shelter pets -- a long and happy life.

Berkshire Humane Society
Jojo Rolls Home!

Haddad Subaru Gets Jojo Her Own Wheels - John P

Haddad Subaru has had a long-standing relationship with the Berkshire Humane Society. This year for National #MakeADogsDay, General Manager Chris Kramek reached out to the Shelter Director John Perreault to see how Haddad Subaru could help a dog in need. John told Chris about JoJo, a sweet dog who came to the shelter a couple of months ago. JoJo was partially paralyzed in her rear legs. After having her thoroughly assessed the veterinary team determined that surgery was not a good option for JoJo. The best option for JoJo would be a doggy wheelchair. After hearing JoJo’s story Chris and the Haddad Subaru team knew exactly how they could #makeadogsday for JoJo. They purchased her a great set of wheels. JoJo took to her new wheels quickly and her current foster parents are working with her to gain confidence in her newfound mobility. The wheels are going give JoJo a better quality of life and we hope it will help give her a better chance of finding her furever home. General Manager Chris Kramek said “It is really great to see JoJo move about so freely. It is so wonderful to see something we were able to do directly impact a dog’s life in such a great way. We can’t wait to see where JoJo’s wheels take her.”

Haddad Subaru Gets Jojo Her Own Wheels

Haddad Subaru Donates Maintenance to Shelter Car - John P

Pauline and Howard Clark, customers of Haddad Subaru and dedicated volunteers of the Berkshire Humane Society donated a 2018 Certified Subaru Forester to the Berkshire Humane Society for their use in transporting animals to key services and appointments. Haddad Subaru worked with Pauline and Howard Clark on finding the perfect vehicle for safely transporting Berkshire Humane Society animals. Haddad Subaru also provided the Berkshire Humane Society with 2 years of complimentary maintenance on the vehicle to help ensure that it is always ready to get the animals where they need to go like critical vet appointments, trainings and adoption events. John Perreault and the Berkshire Humane society had the vehicle wrapped with a thank you message to Haddad Subaru for all their support over the last 8 years. The wrap was also generously donated by the Clarks. Haddad Subaru supports the Berkshire Humane Society several times throughout the year including the yearly car raffle that is one of the Berkshire Humane Societies biggest fundraisers of the year and by sponsoring a dog adoption every single week!

Berkshire Humane Society
Haddad Subaru Donates Maintenance to Shelter Car